About the Gender Balance Tracker

The World Association of News Publishers (WAN-IFRA) is the global organisation of the world's press. Their mission is to protect the rights of journalists and editors to operate independent news media.

Their network spans 3,000 news organisations, 60 media associations, 18,000 publications in 120 countries. They provide knowledge and services to innovate and thrive in the digital world.

Founded in 2010 by WAN-IFRA to advance gender equality and inclusion in media. Active in 30+ countries across Africa, Southeast Asia, Eurasia, Latin America, and the Arab Region. Partnered with 1,200+ media organisations and industry stakeholders.

Core belief: inclusive newsrooms, boardrooms AND content are key to a more gender-equal media landscape. Leadership Accelerator programme: 1,500+ graduates since 2015, 67% career progression within 3 months. Supported by Swedish International Development Cooperation Agency (Sida) and Norway. Executive Director, Media Development: Melanie Walker.

"Ensuring gender balance in content is not just a moral responsibility but a financial one. Women are more likely to read content in which they see themselves reflected, and yet they are only seen, heard or read on average 25% of the time."

WIN developed 'Amplifying Women's Voices: A Gender Balance Guide for Media' – a practical guide for newsrooms.

The Guide defines gender balance across 3 categories:

1. Prominence of women in content
2. Inclusion of women's voices and opinions
3. Portrayal of women (stereotyping, framing)

Available in English, Arabic, Burmese, and Russian. The Gender Balance Tracker automates measurement of these categories using AI. Our 11 indicators (5 quantitative + 6 qualitative) map directly to the Guide's framework.